Pink
Unique Pink on Your Vanity
Playful
Playful & Memorable Beauty Culture
Poppin'
Poppin’ beauty moment, made for you
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Unique Pink on Your Vanity
Playful & Memorable Beauty Culture
Poppin’ beauty moment, made for you
Inspired by Chopin’s “Études,” ETUDE believes beauty is a journey of playful self-discovery.
Just as a practice piece becomes a beautiful melody,
we invite you to explore your unique beauty through joyful, memorable moments of self-care.
At ETUDE, we celebrate the fun of discovering what makes you YOU.
By sharing creative, personalized ways to care for yourself, we’re building a vibrant “Beauty Play Culture” together.
Our most beloved product—trusted, tested, and truly loved.
Created after thoughtful development and real customer feedback.
#FixingTint #SoftStay
Comfortable on the lips, lasting on the look.
A tint that softly sets with a natural, blurred finish.
#CurlFixed #VeganMascara
All-day hold, zero smudge — in a vegan formula.
Lifted lashes that stay curled, clean, and defined from morning to night.
#SensitiveSkinApproved❤️
Powered by 30+ years of sensitive skin science
Calm your skin, not irritate it — #SoothingMadeSimple
#AllTimeFav #HolyGrail
A Korean's long-loved favorite you keep coming back
Dewy and vibrant color payoff with every swipe #WaterGelTint
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